
Measured | Media Effectiveness Platform
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.
About us | Measured
Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, …
When to Go Beyond Google Analytics (GA4) = Measured
Dec 4, 2025 · Learn why Measured outperforms GA4 for marketing measurement. Discover when to go beyond Google Analytics and how to justify the investment.
Media Planning and Buying: The Ultimate 2025 Guide for Marketers
Jul 25, 2025 · Traditional attribution alone isn’t enough. Measured delivers causally validated insights that prove which investments drive real business outcomes. Ready to optimize your media planning …
What is Marketing/Media Mix Modeling (MMM)? 2025 MMM Guide
Jul 10, 2025 · While it can be laborious and time-consuming to implement (although Measured has its own MMM offering that overcomes all of these hurdles), MMM has a unique advantage: It can …
Why Measured | Proven to Drive Efficiency & Growth
Measured is an AI-powered platform that connects media performance to business outcomes with unmatched accuracy, actionability, and enterprise flexibility. Measure real incremental lift, not …
Measured | Platform: Media Mix Modeling
Smarter modeling, calibrated decisions. With Measured’s integrated, bi-directional MMM, you get answers fast without losing precision.
MeasureUp Summit 2025 | Measured®
Oct 8, 2025 · Join Measured and top marketing leaders in NYC for the inaugural MeasureUp Summit, featuring strategic insights and a networking happy hour.
Join our Team | Careers at Measured
Love what you do. Love where you do it. We’re a team of curious, collaborative, and passionate people. At Measured, your talent fuels innovation, teamwork sparks joy, and customer impact drives success.
Top 9 Best Media Mix Modeling Companies & Software for 2026
Nov 25, 2025 · Measured is the pioneer in incrementality-based measurement, seamlessly integrating Media/Marketing Mix Modeling with ongoing geo-testing and platform data. Their platform is …